Throughout his life, Ethiopian singer Hachalu Hundessa sang about love, unity, and raising the marginalized voices of his Oromo ethnic group.
He had always tried to keep his work and politics separate, saying, “Art should not be subject to political pressure.” But it became increasingly difficult for him to keep these two worlds apart, thanks to a politically-motivated disinformation campaign orchestrated on Facebook through a network of newly created pages and designed to demonize Hundessa.
The incendiary campaign claimed Hundessa abandoned his Oromo roots in siding with Prime Minister Ahmed Abiy. Abiy, Ethiopia’s first Oromo leader, has been heavily criticized by hard-line Oromo nationalists who believe he has abandoned his heritage by appeasing other ethnic groups.
The impact was devastating.
Hundessa was assassinated on June 29 while driving through the capital Addis Ababa. The man police charged with Hundessa’s killing told prosecutors that he was working as an assassin for the Oromo Liberation Front, an armed nationalist group linked to numerous violent attacks — and who told the shooter that Oromia would benefit from the death of one of its most famous singers.
Hundessa’s death at age 34 set off a wave of violence in the capital and his home region of Oromia. Hundreds of people were killed, with minorities like Christian Amharas, Christian Oromos, and Gurage people suffering the biggest losses.
This bloodshed was supercharged by the almost-instant and widespread sharing of hate speech and incitement to violence on Facebook, which whipped up people’s anger. Mobs destroyed and burned property. They lynched, beheaded, and dismembered their victims. Read more.