The former Olympic and World Champion Athlete Haile Gebrselassie has concluded a deal with Almacena Platform to provide fine coffee from Sheka Zone, Southern Ethiopia.
Almacena Platform said that “the Olympic gold medal champion has teamed up with Almacena Platform offering a fine selection of coffee.”
According to the Almacena Platform, “Haile Speciality Coffee will be offering a fine selection of coffee from his 1500 ha. farm, located in the Sheka Zone.”
Haile Coffee was founded in 2013 and produced organic honey from the forests of Sheka along with coffee. Its annual production capacity is 200 metric tons.
His washed Masha Grade 1 coffee will be released to the market on June 07, 2021, with a price tag of € 8.33 per kilogram. The price is equivalent to 414.73 Birr in today’s exchange rate.
Almacena Platform is a Marketplace for African Agriculture Producers to showcase their business and sell their products in full transparency and directly to end-buyers in Europe.